CAV Ice Protection today announced the launch of a new, redesigned version of its website, www.caviceprotection.com.
Key features of the site include a cleaner design, a more engaging user experience with enhanced content, search and navigation, downloadable content, detailed product information including a list of Ice Protection Systems, and the capability to sell CAV Ice Protection branded TKS® fluid directly to consumers via the CAV Ice Protection platform.
“caviceprotection.com was created to benefit the user. Visitors to the website can now see all of our ice protection systems, the bespoke consulting services provided, and have the ability to purchase our fluid online” said Owen McFarlane, CEO. “We are pleased to offer this simple, user-friendly online experience.”
The website’s refreshed and simplified look, combined with improved search functionality, an entire list of aircraft with Ice Protection Systems and optimization for mobile devices allows consumers to better interact with CAV Ice Protection. The site also highlights the company’s engineering and design capabilities, including OEM design and consulting for ice protection system programs.
“Going into the redesign, we kept a pair of objectives firmly in mind,” said Jeff Holden, Sales Manager.. “The first was to provide easily obtainable information to new customers at the level of detail they desire. Second, we wanted to make best practices and operational information available to existing users of our ice protection systems, allowing them to enhance their technical knowledge and improve practical employment. Working with nationally celebrated web development firm Trellon has allowed us to achieve those objectives.